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Search engine optimization has long been dominated by men, but recently, more and more women have begun to take their place as experts.

What makes the core banking system so different? Unlike other banking software, this one has no front-end, meaning you cannot see it or use it to make your deposits or transfers. Instead, it’s used by the banks themselves to process transactions and create reports, not by the customers.

Your checkout/shipping experience may be one of the top reasons why your conversion rates are low. Customers want to complete their order quickly, easily, and with as little stress as possible; even a tiny hitch in the process can result in them abandoning their cart and not coming back to complete the purchase.