Technological advances and the prevalence of the Internet have made us increasingly eager to set up e-businesses and focus on activities conducted online. Competition in every industry is fierce, so when running your own business, even in the online space, it is necessary to take effective marketing measures and build a trustworthy brand image.
The Internet offers plenty of opportunities, but it’s easy to get lost in it, especially if you run an e-business and would like to stand out above the competition with your offer. It is essential to conduct well-considered marketing activities, which will allow us to build an image that is valuable in the eyes of the audience.
The brand image consists of many elements, including verbal and visual identification, methods of communication with the audience, reliability and professionalism in action or the way the company’s employees behave. Overlooking or neglecting one element can result in a negative perception of the brand. We suggest which tools you should use to build a positive image in e-business.
You cannot build a professional corporate image without an official website. The website should be the base of image and marketing activities. Many customers can come to us precisely thanks to the website. It should serve as our virtual business card, where Internet users will find all the most important information, such as the company’s address, how to contact us or our offer with products or services.
A good solution is to place the most frequently asked questions by customers on the site, along with answers. We should also remember about positioning, thanks to which the site will appear in high positions in search results. Above all, aptly chosen key phrases matter.
A website, as befits a business card, should look professional and have a clear layout. An aesthetically pleasing template, clearly arranged content and the absence of technical errors will ensure that the recipient will enjoy navigating the site. What is worth publishing on the company’s website? Certainly, we should brag about any achievements, completed projects and experience gained. We can also post positive feedback from our customers.
A website should be combined with a company blog, where expert articles, interviews or reviews will be published. Regularly posted content will attract readers who, encouraged by valuable texts and hungry for free knowledge, will return to us and, in the best case, also share our content further. In addition, a company blog helps to effectively build the image of a solid, professional company with no shortage of specialists who know their craft.
Social media has a huge advantage – it makes it easier to establish and maintain contacts with others. It is worth taking advantage of this in e-business as well. Social media profiles, on the one hand, build and emphasize a professional image, and on the other hand, allow us to create an engaged community that will trust our brand. It’s also a good way to get closer to your audience and learn more about their needs and opinions.
main photo: pixabay.com/lukasbieri