International search engine optimization can be tricky to get right, especially if you aren’t familiar with the culture and customs of other countries. To make sure your site is seen around the world, read this ultimate guide to international SEO so you can understand what factors you should be considering in different markets and how you can easily optimize your site to serve those markets better.
How to become more global?
International SEO is a set of techniques aimed at optimizing your website so that it can rank in search engines globally. A successful international search campaign ensures that people worldwide can find and enjoy your content, regardless of their location.
Optimizing for a global audience will not only help you achieve rankings on different local SERPs but also increase your visibility across the web, as well as attract more visitors from all over the world. It’s especially important if you’re aiming to target customers who speak different languages than yours. Why not reach out to them?
How you should start?
First comes first: an audit
Many businesses want to target international markets. However, it’s important to make sure your site is ready for global search volume and traffic. If you take a few minutes now and do an international SEO audit of your site, you’ll save yourself from a lot of frustration down the road when you find out issues are preventing your website from ranking. For this purpose, it is best to use the help of Auckland SEO services that has the right tools, programs and experts who will objectively evaluate the quality of your website, and then tell you what to improve in it.
Choosing an audience language
New country = new language. When looking at international strategy, you will want to make sure that your site is accessible in every language that is being used by your audience. Keep in mind, for each different language you have on your site, there will be a different URL and URL structure which may be difficult for some people to find.
Understanding cultural search habits
Different cultures have different search habits when it comes to the things they buy. You need to understand customers from another country – who they are, what they do, what they are interested in and what they need. This is the only way to define the appropriate keywords, search intent and content subject. Once you’ve done this, take a look at how other websites of your competitors rank for these topics. Do not forget about localization for foreign language markets.
Coming up with a user experience plan
The Internet is a huge, ever-expanding space. Along with it, the amount of competition increases. Today, one click is enough to gain or lose a customer (and profit). That is why it is so important that the website is properly designed. Your goal is to maximize the positive experience of using it. Make your customers feel as if they are being addressed by name and have their individual needs met in the process. Creating an excellent user experience starts with your home page and goes through every step of browsing on your site.
Creating local landing pages
In order to provide content that is relevant for different geographic areas, you will need a landing page for each country or region. There are tools like Zapier and MyBlogGuest that can help you create these pages without having to spend a lot of time developing them from scratch. Once you have developed localized landing pages, you will want to create global content.
Promoting yourself in native regions
One of the best ways for a business or website to grow is by expanding their reach beyond just their own backyard. Expanding can be tough for many companies, especially in a global world where languages and cultures are different from one country to another. The good news is that when it comes to international marketing, there are some universal tactics that any company can follow in order to make sure their site is optimized and on track for success.
Taking care of technical SEO
If you’re targeting international markets, make sure your website is built for mobile devices and has a fast loading speed. A slow site will not only frustrate your visitors but also lead them to abandon your site and look elsewhere. If a visitor has time on their hands and finds that every other page on your site loads too slowly, they may not come back.
Monitoring your brand internationally
If you haven’t yet, it’s time to start monitoring your brand internationally. This will give you a better understanding of how people in other countries perceive your company, identify new opportunities, and increase the chances of reaching them in their native language. It’s also possible that your international followers are more interested in what you have to say than your domestic ones. And no one is born knowing every single word in their native language – we all want translations at some point or another.
Optimization and positioning tactics can differ from country to country, so it’s best to do your research before diving in. If you want your site to be successful around the world, focus on what people in that specific country are looking for. Whether they’re looking for clothes or sports equipment, tailor your content to what they need and want.