Women in SEO. Bridging the gap in a male-dominated industry

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Search engine optimization has long been dominated by men, but recently, more and more women have begun to take their place as experts. This field has traditionally attracted mostly men, but new generations of professionals are starting to shift that trend, bringing with them fresh perspectives on how to approach SEO.

Whether you’re just beginning your search for the best manchester SEO agency or you’re looking to hire an in-house specialist, it’s important to know what to look for when hiring female experts. Find out the benefits of working with women specialists and learn more about their diverse backgrounds and approaches below.

From the beginning. What is Search Engine Optimization?

It is taking steps to improve the visibility of a website in organic search results. The goal is to get the highest ranking position or place on the first page of the search. For this reason, knowledge in the fields of IT, programming, marketing and promotion is used. It is about adapting the website to the needs and intentions of the recipients and meeting the ranking conditions in terms of algorithms.

The war of the sexes. What does the SEO industry look like?

Women experts have been instrumental in making this field what it is today. Their presence has been felt since the 1990s, when they created major websites such as Yahoo! (founded by Jody Rein), AltaVista (founded by Michael Mauldin), HotBot (founded by Bill Gross), and Ask Jeeves (started by David Warthen). These founders shaped how we interact with our browsers to this day.

It’s no secret that SEO is a male-dominated industry. Here are some statistics about women in SEO you might find interesting.

  • Women represent 40% of those who have an advanced degree in computer science. 
  • The percentage of women holding senior level positions has increased from 18% to 29% over the last 10 years.
  • Women represent 47% of senior management jobs within SEO.
  • More than 50 percent of companies with more than 500 employees have at least one woman on their board of directors.
  • Women make up just 25% of software developers and less than 15% of all engineers.

We hope these statistics help bridge the gap between women and men in this amazing industry!

Female entrepreneurs. Women who are shaping the SEO field

This industry is one that is male-dominated. However, there are many women experts who are making a name for themselves in this field. Here are some of the top women in SEO who are bridging the gap and changing the landscape of this industry.

Megan Marrs is currently Director of Global Search Marketing at HubSpot, has worked at LinkedIn and AOL, was named one of the Most Influential Women on Twitter by Forbes magazine in 2011, and has appeared on Forbes’s 30 Under 30 list twice. Erica Glasier has been called a legendary internet marketer by Business Insider UK and was selected as CEO to Fast Company’s Most Creative People List in 2012.

Danielle DeClerck is one of only four women out of 100 speakers at SMX Advanced, an online marketing conference. She’s written books like Online Reputation Management for Dummies and Conversational Marketing: Harnessing Social Media to Engage Customers One Customer at a Time, and she has been featured on outlets such as Forbes, Search Engine Land, Huffington Post, TechCrunch, and more.

Alison Darcy was named as one of 20 Women to Watch by Forbes magazine and is credited with launching Dublin SEO Meetup, one of Europe’s first SEO communities. 

These women are entrepreneurs, bloggers, and more who have been recognized for their contribution to SEO. Whether they’re changing how businesses use content marketing or changing how search engines rank sites, these women are making names for themselves and inspiring other women to do big things too. And there are many more!

Future of Women in the industry

The future of women in the SEO industry is looking bright. As more and more women enter the field and start to make their mark, they are quickly becoming experts in their own right. The number of women experts is growing every day, and with that comes more opportunities for women to succeed in this male-dominated industry. With hard work and dedication, there is no doubt that the future of women in SEO is looking very promising.

For too long, the world of SEO has been a man’s game. But there are plenty of women experts out there who are more than qualified to play the game. It’s time to bridge the gap and give women the recognition they deserve in this male-dominated industry.

Main photo: Christina @ wocintechchat.com/unsplash.com

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