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Some companies are deciding to use remote employees as opposed to in-house employees because of the cost savings and other benefits. If you're an employer, don't let this throw you off—remote workers can be just as effective and productive as traditional in-office workers, but it does require a little extra work from both the employer and the employee.

Your checkout/shipping experience may be one of the top reasons why your conversion rates are low. Customers want to complete their order quickly, easily, and with as little stress as possible; even a tiny hitch in the process can result in them abandoning their cart and not coming back to complete the purchase.

Search engine optimization has long been dominated by men, but recently, more and more women have begun to take their place as experts.