Your checkout/shipping experience may be one of the top reasons why your conversion rates are low. Customers want to complete their order quickly, easily, and with as little stress as possible; even a tiny hitch in the process can result in them abandoning their cart and not coming back to complete the purchase.
What’s the first thing that comes to mind when you think of the word menu? For most people, it’s simply the paper listing of items available at a restaurant or cafe.