What’s the first thing that comes to mind when you think of the word menu? For most people, it’s simply the paper listing of items available at a restaurant or cafe.
Your checkout/shipping experience may be one of the top reasons why your conversion rates are low. Customers want to complete their order quickly, easily, and with as little stress as possible; even a tiny hitch in the process can result in them abandoning their cart and not coming back to complete the purchase.
