Your checkout/shipping experience may be one of the top reasons why your conversion rates are low. Customers want to complete their order quickly, easily, and with as little stress as possible; even a tiny hitch in the process can result in them abandoning their cart and not coming back to complete the purchase.
In professional beauty salons makeup artists perform makeup in stages, looking not only at the model herself, but also at her reflection in the mirror. This allows stylists to accurately assess the result of their work.
